The Zero Malaria Experience - ZMX

I want to share a new project and explain a bit about how and why I made it. The why is more important. This is about Malaria. Before you scroll on, please let me share two things that I didn’t know when I started this project. 1) we can totally kick this disease off the planet. 2) If we hadn’t screwed up 10 years ago, malaria would be nearly gone by now and it wouldn’t be killing 1 child every 60 seconds.

And that leads to the how. My goal here was to get this story in front of as many people as possible. I had help. David Beckham was on board. That gets us a lot of eyes. But we still needed a powerful visual approach that would stop people scrolling.

So I came up with the Zero Malaria Experience or ZMX. Big thanks to the client team for naming this thing. It’s an interactive artwork powered by data.

This large format moving artwork is locked to data supplied by Imperial College London. These brilliant people are on the frontlines fighting malaria. Just as they were fighting COVID. They know the history of malaria around the world. And critically they’ve modeled the future.

They know how we can beat malaria. It’s been an honor working with them. This thing takes many forms. There’s a film we made showing David Beckham and the world’s leading malaria Champions trying out the ZMX.

And one of the world’s largest Interactive video experience just happened Outernet in London, with the ZMX getting a proper tryout.

Then there’s the bit that really matters. The ZMX is going out on tour. Not only will the decision makers get to try it out. They’ll experience the next generation in gestural interfaces. Yep, the ZMX is powered by gestural inference. There’s an AI model inside this thing that can read hand and body gestures. It’s pretty cool. And so, so easy to use.

A big, well huge, thanks to my Mill colleagues who helped make this happen. Projects like these take a massive effort on every level. It’s a huge honor to share this project with the world and help save lives.